YFS Magazine Asks VoIP Supply if Brands Should Take a Stand?
YFS Magazine, a resource for startup, small business news, and entrepreneurial culture, asked VoIP Supply if brands should take a stand?
In the article, Sex, Politics, Religion, Oh My: Should Brands Take a Stand on Social Issues?, YFS remembers that sharing opinions in public on those societal issues “were once considered taboo and scandalous.”
But now, your family, friends, and co-workers freely share opinions so, “should brands throw their hat into the ring and take a stand on social ills?”
Ben Sayers, CEO of VoIP Supply, weighs in:
If the company is not truly engaged in social issue then, it’s simply a marketing ploy. VoIP Supply became a Certified B Corporation because we put people ahead of profits, give back to the community, and act sustainably. The certification now stands as an example to others in the community that ‘conscious capitalism’ can be a successful business model.
Click here to read more about what other entrepreneurs think about companies taking a stand and if they have “everything to lose or even more to gain.”
Via YFS Magazine
