Small businesses hear about trends all the time. In theory, a lot of them sound like great ideas to boost sales or add traffic to your site. But, which ones actually work?

Patience always works.

There’s no harm in watching and waiting to see which trends pan out.

To keep yourself from wasting valuable time on flashy new fads, check out the advice from fellow entrepreneurs in 15 Business Trends To Avoid This Year from the Mike Michalowicz Blog: (more…)

If you like beer, you’ll love KegWorks, the online supplier of “tools for drinking.”

KegWorks is one our local friends here in the Buffalo area who was very interested when they heard about VoIP Supply’s 6 Pack Club;  our monthly craft beer exchange, not an ab workout.

Liz Chatterton, Brand Ambassador at KegWorks, interviewed us on why the beer club is good for our company culture. Because, let’s be honest, we have this club to trade beers and have some fun.

KegWorks Store

But, it turns out that’s it’s also good for team building, sharing ideas, and discovering new things.

The Ad Club of Buffalo has invited Garrett Smith, CMO of VoIP Supply, to speak on their panel, Why Content Marketing Matters at their monthly Ad Lab educational event.

What is Content Marketing?

You know what marketing is. You may have even heard of content marketing but may not know how it plays into your company’s strategy.

Content marketing that’s educational and solves a customers problem will help build brand loyalty, engagement, and trust.  Consumers appreciate information in articles more than ads.

If you don’t believe that, the Ad Club of Buffalo has compiled some interesting stats from a Roper Public Affairs survey:

• 78% of CMOs believe that custom media represents the future of marketing,
• 91% of B2B marketers are focusing their efforts on content,
• Statistics show that content marketing costs 62% less per lead than outbound efforts while producing roughly three times as many leads per dollar.

Join the Ad Lab

For an informative discussion that might just change the way you connect with your customers, join some of Buffalo’s best content marketers:

• Mitch Mirksy: Senior Social Media and Emerging Tech Marketer at Fisher-Price
• Crista Finn Geary: Owner, Creative Director, and Community Manager at Crista Geary Creative
• Elena Kunsevich: Brand Engagement Specialist at Perry’s Ice Cream
• Moderator Griffin Jones:  Founder and Social Media Manager at Griffin Jones Social Media

We’re proud to announce that PJ Tudisco, VoIP Supply Project Manager, was nominated in the Technology Project Manger of the Year category at the 13th annual InfoTech Niagara BETA Awards.

PJ is one of our best company cheerleaders. His passionate support of co-workers and his enthusiasm for VoIP Supply’s success alone motivates people to complete projects.

His personality, dedication, detailed organization, and clear and thorough communication combined with his efficient use of project management tools keeps VoIP Supply on target to reach company goals. Like the good ones always do, PJ makes it look easy to keep his finger on the pulse of every company project. All of us at VoIP Supply benefit from being more productive through his hard work keeping us on the right path and not getting distracted.

Recognizing Western New York’s Best Technology Professionals

InfoTech Niagara partners with educators and technology professionals in Western New York (WNY) to retain the area’s budding talent by attracting new business and job opportunities to the region. InfoTech Niagara’s BETA Awards are a combination trade show and awards dinner that highlights achievements in the local technology community.

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