How To Private Label Cloud-Based Unified Communications With ADTRAN ProServices

How do you provide more value to your customers while gaining trust, loyalty, and recurring revenues?

One way to achieve all those is by offering your customers cloud-based Unified Communictions (UC) via ADTRAN’s new ProServices suite of network deployment services.  Jon Arnold, independent telecom industry analyst, explains the opportunity in his recent article, Reinventing the Network – ADTRAN’s ProServices.

Like a lot of other networking and communications equipment vendors, the ADTRAN business model is continuing to follow the convergence from analog to IP-based systems and now, they’re listening to the latest customer demands to provide cloud-based communications.

Arnold explains that, “While it’s not clear whether this is really the best choice long-term, that’s where the value seems to be now – perceived for sure, and possibly for real. Regardless, vendors can’t afford to ignore this trend, and ProServices is meant to be an end-to-end set of capabilities that can support channels however far they want to take the cloud/hosted/managed route.”

UC is a Service, Not a Product

Customers want value and if you’re just supplying them with the hardware for a hosted UC solution, you’re going to be facing a lot of competition with low margins.  Arnold describes the current market in a vendors versus carriers scenario:

As often stated, UC is a service not a product, and as cloud and virtualization both play bigger roles, it becomes easier for carriers to own the end customer. Previously, the business was shared, with carriers providing connectivity and vendors providing the premise-based solutions. Now, carriers can provide everything, potentially cutting out the vendor and minimizing the role of the channel. 

This is where you can step in with ADTRAN ProServices to private label your own cloud offering to “maintain ownership of the customer” because “at the end of the day [that’s] all that matters, and the best way to do that is provide value in ways that resonate with those customers.”

Nathan Miloszewski

Nate is VoIP Supply's former Content Marketing Manager.

Share
Published by
Nathan Miloszewski

Recent Posts

Did You Know? VoIP Products Are Leading the Charge in Green Tech with Energy Efficiency?

In our gadget-loving, planet-hugging era, businesses are on the hunt for solutions that boost productivity…

5 days ago

Watch Now: 2024 October VoIP News Update

https://youtu.be/d167qfC_qCk?si=DVchHuXW_UT5dD8l Your October VoIP News Update is here! Tune in to get all the latest…

2 weeks ago

How To: How to Secure Your IP Paging System

Paging Dr. Smith, Clean Up Aisle 2, Johnny Report to the Office, Lost Car Key…

2 weeks ago

Shift from NEC to Sangoma: Powerful On-Prem Solutions for Business Webinar | October 2024

https://youtu.be/G8fuKPL8fSs?si=MIOeKuJM8S09K8px The time has come to make a switch from NEC, but we understand that…

2 weeks ago

October Hardware Roundup

S33 DECT Handset: Offers exceptional voice clarity and reliable connectivity for uninterrupted conversations. With durable…

2 weeks ago

Q&A: What Role Does Encryption Play in Protecting VoIP Communication?Q&A: 

I don’t know about you but when I heard the word encryption, I would think…

2 weeks ago