How To Private Label Cloud-Based Unified Communications With ADTRAN ProServices

How do you provide more value to your customers while gaining trust, loyalty, and recurring revenues?

One way to achieve all those is by offering your customers cloud-based Unified Communictions (UC) via ADTRAN’s new ProServices suite of network deployment services.  Jon Arnold, independent telecom industry analyst, explains the opportunity in his recent article, Reinventing the Network – ADTRAN’s ProServices.

Like a lot of other networking and communications equipment vendors, the ADTRAN business model is continuing to follow the convergence from analog to IP-based systems and now, they’re listening to the latest customer demands to provide cloud-based communications.

Arnold explains that, “While it’s not clear whether this is really the best choice long-term, that’s where the value seems to be now – perceived for sure, and possibly for real. Regardless, vendors can’t afford to ignore this trend, and ProServices is meant to be an end-to-end set of capabilities that can support channels however far they want to take the cloud/hosted/managed route.”

UC is a Service, Not a Product

Customers want value and if you’re just supplying them with the hardware for a hosted UC solution, you’re going to be facing a lot of competition with low margins.  Arnold describes the current market in a vendors versus carriers scenario:

As often stated, UC is a service not a product, and as cloud and virtualization both play bigger roles, it becomes easier for carriers to own the end customer. Previously, the business was shared, with carriers providing connectivity and vendors providing the premise-based solutions. Now, carriers can provide everything, potentially cutting out the vendor and minimizing the role of the channel. 

This is where you can step in with ADTRAN ProServices to private label your own cloud offering to “maintain ownership of the customer” because “at the end of the day [that’s] all that matters, and the best way to do that is provide value in ways that resonate with those customers.”

Nathan Miloszewski

Nate is VoIP Supply's former Content Marketing Manager.

Share
Published by
Nathan Miloszewski

Recent Posts

Watch Now: 2024 December VoIP News Update

https://youtu.be/vV0BDOCGiKs?si=jFrelg8-ddbcLhTC In the December VoIP News Update, two exciting developments in the VoIP space were…

3 days ago

Fanvil H5 Hotel Phone Product Feature & How to SIP Register to 3CX | VoIP Supply

https://youtu.be/UHKuBq0Pvuk?si=zS3KlwIkJz2-6vaq At VoIP Supply, we’re always excited to explore new solutions for businesses and industries,…

3 weeks ago

Fanvil X4U IP Phone Product Feature Video & Technical Tutorial

https://youtu.be/Wun3AMh_T08?si=fG3-TgyzrGT2gNIc In our latest video, we dive deep into the Fanvil X4U IP phone. Whether…

4 weeks ago

How to Prepare Your VoIP Systems for 2025

Remember Back to the Future II? I loved that movie because they traveled into the…

1 month ago

SIP Chats: Sharath Abraham of Jabra – Panacast 50, BYOD Solutions, and More!

https://youtu.be/qsNO-fZdY3U?si=1A2biOpTwvHG-wiB In the latest episode of SIP Chats, host Brian Hyrek sits down with Sharath…

1 month ago

Watch Now: 2024 November VoIP News Update

https://youtu.be/a--L6ZF9iAw VoIP Supply’s November VoIP News Update: Exciting New Tools, Upcoming Releases, and Giving Back…

1 month ago